We’re living in the age of video content. Make sure your brand can keep up by considering how it looks in motion. Whether it’s your logo or brand assets, it pays to get moving.
TikTok has given rise to many changes in how we in the industry market, but it would be an understatement to say that prioritising video content isn’t the biggest shift. Don’t get us wrong, static has its place – and you better believe it still works – but video is being pushed by platform after platform. So how can your branding get involved? Simple, motion graphics.
It’s now typical for brands to have an animated version of their logo, something that can be used at the end of video posts or in stories. But when conceptualising bringing movement to your brand, it’s crucial to consider (much the same as brand elements) how the movement ties back into your identity. For instance, If you’re a corporate brand, you wouldn’t animate the logo like it was Mickey Mouse steering a steamboat. Exaggerated bounces, garish flicks. Instead, it would be subtle and sophisticated. An animated logo is your opportunity to showcase your brand in a new light while maintaining the clear message your brand is known for.
Motion can build better brand awareness by drawing attention in a way that static doesn’t. It showcases your brand’s originality and adds legitimacy. By combining visuals, text, and animation, motion graphics are able to showcase your brand’s identity, personality, and messaging. Now we know what you’re thinking, “Okay, I’m interested! But where do I put it?”, so here’s a few key places.
Social media
As TikTok has grown, along with Instagram Reels, there’s more emphasis on video over static content than ever before. Adding motion graphics assets can elevate your content. You can capture the attention of users which may affect the level of engagement on your content.
Website
Similarly, websites become more and more interactive everyday. And a key way to bring an organic feeling to a digital screen is through movement. Consider your logo animating as you scroll down a page, or changing in the footer of your website. What about other elements? Could a pattern or colour change depending on what the user is doing? There’s a lot of room to play here.
Video
Is video a key part of how you do business? It doesn’t matter if there’s videos embedded into your website or if you’re uploading to YouTube, having an animated logo at the end of a video is the perfect digital sign off – just like signing your name at the end of a letter.