Much like growing organic fruits and vegetables, organic engagement involves more preparation and planning. But the end result is much more satisfactory.
When it comes to success through online platforms, knowing the best ways to leverage organic engagement is paramount to creating a sustainable online presence. While paid engagement is crucial for getting your message out there, knowing the best ways to utilise both is going to place you in a much better position at the end of the day.
The key here is doing the work on your identity upfront before you launch straight into the marketing side. Reaching a large number of users organically isn’t easy, but there are some simple things you can do. There’s a lot of different elements and techniques you can implement, but here are some of our favourites.
Define your voice and message
More than just selling a product or service, crucially understanding your business’s ‘why’ is the most significant tool in your marketing toolbox. While a lot of time and effort goes into why-finding, the basis is all about working out exactly what your business stands for. What’s your mission and vision, and how does this filter through every single action your business takes. By knowing this, your content has meaning. It has a purpose beyond making sales.
Carry out internal photoshoots
Show the team behind the brand. By showing off your staff and what you get up to during the work week, you can help remind viewers there are people working tirelessly behind the scenes. This adds a level of authenticity to your social media pages that can’t be easily replicated with stock imagery. Push your content for more than just ‘meet the team’ posts. This way users can build an understanding of your staff and eventually a relationship with them too.
Be active
There’s more to it than posting content. Be sure to reply to people. Don’t leave potential customers on read. Any comment or message is an opportunity to foster a relationship with new users. Be sure to set aside time to be active on your accounts and like posts of other local businesses in your area. This will help the algorithm to push your content too.
Know the algorithm
The algorithm is in constant flux. What worked last year probably won’t work this year. This is why it’s crucial to keep up with the latest trends. What types of content is doing better, what time of the day should you be posting, is that trend fun or just kind of awkward? These are all key considerations to keep in mind.