After your logo and visual elements of your brand are complete – what’s next?
When you begin to roll out your new branding, it’s important to have all of your brand elements ready for a successful launch.
Style Guide
By creating a style guide, you will ensure consistency across all your visual marketing. It communicates your design standards to your company, ensuring the expectations are met across all platforms of marketing both internally and externally. This provides a solid framework of how the brand needs to look and supports your marketing strategies. Not to mention, having this cohesion will help distinguish yourself from competition.
Communications Guide
Besides visuals, it’s important that your tone of voice and messaging is consistent across your entire brand. By having this defined, your brand will have it’s own personality that can be applied to all communications. A brand should have a clear idea of itself and convey consistent ideas about their mission and unique selling proposition. A guide will convey this clearly for internal and external communications. By knowing the pillars behind a brand, communication and messaging will become effortless.
Launch Campaign
A successful rebrand involves creating a campaign to launch the reveal of your new look. This campaign should include key messaging across the board as well and your communications guide will assist with this. Take the time to consider what you need to update to roll out the rebrand. All of your materials from signage to digital communications need to be updated simultaneously. By having your style guide, this will ensure consistency across all these pieces. Consider working backwards so you can ensure you have allowed for time to design and produce all the pieces needed.
Ongoing Marketing
After the launch, your style guide and communications guide ensure your ongoing marketing maintains this new branding. Your ongoing marketing should work towards creating brand awareness, recognition and loyalty. By creating a brand strategy can help guide your ongoing marketing ensuring your reaching your target audience.