Your brand’s digital footprint is the complete expression of your brand online.
This includes everything from your social media to your website – it’s the new window shop front. If you’re looking for a way to increase traffic to your website via your footprint, consider creating a blog. By spending more time on a fortnightly or monthly blog, you can improve your digital footprint. By having these key pieces of content on your website, you can improve your SEO and exposure on google. Because taking control of your digital footprint can assist in the growth of your business, here are a few tips to help you get started.
Create blogs from common questions
Creating blog content can be a daunting task. The easiest way to come up with content ideas is to think about consumers’ most common questions. This not only helps generate ideas but helps your audience gain new information. For instance, as a real estate agent, you may have numerous questions about the process of purchasing a home. This can easily be produced into multiple blogs.
Hit the minimum word count
At a bare minimum, each blog post needs to be at least 300 words. We personally recommend keeping them around 400 – 600 words. This is the perfect length for an easy-to-digest piece of content that still provides value to potential visitors. You can boost impact by keeping your blog succinct and to the point.
Focus on meta tags
A meta tag is displayed in search engine results. Your meta title and description can differ from your blog’s title and content, creating an opportunity to improve the searchability of your blog. Your meta description should give a brief description of what they’ll find when they click through to your site. The easiest way to write this is to ask yourself, “how would I write a blurb for a book in the character space of a tweet?” Craft a sentence or two that invites viewers to click without giving everything away.
Always backlink when possible
When you’re creating your blog, consider backlinking any relevant pages or previous blogs from your website into your content. This keeps visitors on your site longer and allows them to gain more knowledge of what’s on offer from your business. As an example, have you read our post on 6 Digital Marketing Tips? The goal here is to create a database of information for your audience.