Win More Real Estate Sales Listings With a Professionally Designed Pre-listing Kit
It doesn’t matter whether you’re in sales or property management, a pre-listing kit is one of the most important steps in convincing potential vendors and lessors to list their home with you. Delivering a pre-listing kit in person, via email, or by post is like providing a CV before a job interview. Pre-listing kits provide potential sellers with all the information they need to know about dealing with you and your real estate agency.
Our Process
Workshop
We start our process with a collaborative workshop. The point is to understand your selling process, overarching goals, and target audience. This allows us to tailor a pre-listing kit to your unique approach and needs, allowing it to resonate with your market.
Flat Plan
Next, we create a flat plan that outlines the structure, order, and key elements of your kit. This acts as the blueprint for your content and design, so nothing gets missed.
Copy
From here we craft compelling, vendor-focused messaging that highlights your expertise, builds trust, and clearly communicates your value proposition.
Design
We design each page to reflect your brand identity, using clean layouts and engaging visuals that make your pre-listing kit both professional and persuasive.
Printing
Finally, we can assist with the print production side of the process. Liaising with printer houses to deliver a polished, high-quality pre-listing kit that leaves a lasting impression in every vendor’s hands.
Featured Pre-Listing Kits
Ouwens Casserly
JW Residential
Raine & Horne
Luton
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Leveling up Your Pre-Listing Kit
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Why Choose Us
We got our start in real estate marketing back in 2012. Today, our clientele might be broader, but helping agencies better connect with their audience is still the core of what we do. Over the years we’ve partnered with dozens of agencies across Australia and beyond, crafting pre-listing kits that turn potential vendors into lifelong clients. That experience gives us a deep understanding of how to capture a vendor’s attention.
FAQ
So, what is a pre-listing kit?
A pre-listing kit is a presentation tool for real estate professionals. A designed document that introduces who you are, how you work and why sellers should choose you. It often includes marketing strategy, process, testimonials and results, but every kit looks and reads differently. Each one is built from the ground up to reflect your brand, process and customers.
Who are they for?
We create pre-listing kits for agents, marketing teams and principals who want to elevate their client experience and win more listings with confidence. If you value design, strategy and brand consistency, this is for you.
Why can’t I download an example?
Because every kit we create is custom and contains client-specific material. To protect that work and our clients’ privacy we don’t share full examples publicly. Instead, we offer a short Zoom session where we walk you through selected projects and explain the thinking behind them.
What happens in the Zoom session?
We’ll show you recent examples, talk through structure and strategy, and answer your questions about process, timelines and results. It’s an open, practical conversation to see if this approach is right for you.
What can a pre-listing kit include?
Each project is different, but they often include:
- A brand and team introduction
- Marketing strategy and method of sale
- Market insights and recent results
- Testimonials and proof points
- Process timelines or checklists
- Visual storytelling and copy that feels like you
- Everything is shaped around your goals, tone and market position.
How much does it cost?
Our full-service pre-listing kits start from $10,000. That includes a dedicated marketing strategist, professional copywriting by our in-house journalists, and a design team who bring it all together into a cohesive, on-brand presentation. It’s a complete service, from framing the story to delivering the finished piece.
Is there any obligation to book a session?
No. The session is complimentary. It’s simply a chance to see how we work and how this might fit your business.
Can you create one for my agency?
Yes. After the session, we’ll prepare a tailored proposal outlining the creative direction, scope and timeline. Every kit is built from scratch, ensuring it feels authentic to your brand and your way of working.
How do I book a session?
Choose a time that suits you via the booking link on this page. We’ll send a short pre-meeting form so we can tailor the walkthrough to your goals.
What Our Clients Say
Chris Davidson
First National Davidson
"Identity Marketing were outstanding to work with. They were punctual, creative and genuinely invested in the outcome. Rather than just following instructions, they helped steer the project and crafted a marketing kit that captured who we are perfectly. Their professionalism and design flair made the whole process easy and enjoyable – highly recommended."
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