Modernising the brand while maintaining a timeless feel, balancing professionalism with approachability.
+ Project Information
Over the course of half a decade in business, Adelaide Psychology & Co. has not only built a reputation as a team of exemplary practitioners, but also as a workplace that prioritises culture and collaboration. With their eyes set on expanding their team and clientele, they came to us to help align their brand with their aspirations.
The goal of this project was to modernise the brand while maintaining a timeless feel, balancing professionalism with approachability. To do this, we implemented traditional design choices such as a serif logo and sepia filter imagery, contrasting against more modern colour choices, secondary fonts, and layouts. We implemented the messaging ‘forward, together’ to express the supportive nature of not only their work with patients, but their work environment too. The full scope of this project included branding and identity, stationery, website design and development, and more.
