Breaking away from the large franchise model to create a more boutique experience based on authentic interactions rather than transactional sales.
+ Project Information
Imagine a real estate agency with a deep knowledge of their local area, is focused on building genuine long term relationships with people, and offers a full service from start to finish. That’s exactly what Naval Aulakh and Yogi Patel did when they contacted the team to create All Avenues from the ground up. Specialising in all aspects Melbourne’s outer ring suburb Cranbourne, Naval and Yogi wanted to break away from the large franchise model to create a more boutique experience based on authentic interactions rather than transactional sales. To bring this concept to life, the team created a brand that was the antithesis of a corporate franchise.
Using unique colours, fresh fonts and eye-catching graphic shapes, the end result balances the line between youthful and sophisticated. Special attention-to-detail was put on the brandmark, which is constructed from different avenues to form an A – really driving home that All Avenues will explore every avenue for their clientele (pun definitely intended). For this project, Identity Marketing collaborated with Naval and Yogi on every step of the process. The full scope of the project included brand name ideation, brand creation, marketing collateral, website and a complete launch campaign.
