Cracking good eggs.
+ Project Information
With a new farm purchased in South Australia’s picturesque McLaren Vale, Rohde Egg Co. came to Identity Marketing to help them create their visual identity to expand their free range egg business for their newest venture: Blewitt Springs Free Range Eggs. The brief was short and simple, create a brand with visuals completely distinct from anything else on the market. This meant being big, bright, and bold.
To carry this off, the team lent into leveraging some of the natural beauty of the McLaren Vale region by conceptually selecting a colour palette that depicts elements of chickens, eggs, wine and the rolling vineyards. To compliment this, a range of stylised illustrations were incorporated that would add an element of texture and tangibility to the brand. This was further enhanced through a rougher typeface. The final dash of flavour on this brand omelette is the tagline, “Cracking good eggs,” to add a human element.
