Refining the Course: A Nautical Rebrand for Dowling Neylan.
+ Project Information
Sometimes a business has all the right pieces but they just haven’t been assembled correctly. Or it’s missing a single element to really tie everything together cohesively and effectively. Dowling Neylan came to our team with just this very problem. Despite having a great looking brand, they found that it wasn’t quite cutting through the market as well as they had hoped. Our team tackled this project to realign their brand to help grow the business.
To allow them to more efficiently target a higher level of client, we refined the existing brand to be more stylish and prestigious. As well as added some playful nautical elements to fit in at home on the streets of Noosa, Queensland. The team decided to keep the navy as it had become synonymous with Dowling Neylan in the area, and paired it with sophisticated sand grey and white to further hit home that nautical feeling. After the initial completion of the realignment we went on to work with them on a number of other projects including print marketing and social media.
