Ensuring the brand serviced their 300+ offices effectively.
+ Project Information
As a household name, Elders has branched from their humble beginnings in the agricultural industry into all aspects of residential sales. Their real estate arm approached us to help refresh their brand and shift the public’s perception from being a rural-focused brand, to being front of mind in residential real estate. Our team started by introducing new assets while keeping what has worked for decades. The distinctive script logo and vibrant red colour remained while the rest of the refreshed brand prioritises flexibility.
Each agency can adapt elements to suit their needs, whilst the brand remains distinctly Elders. Ensuring the brand serviced their 300+ offices effectively was at the forefront, which is why we collaborated with Clique Creative to provide Elders with a suite of imagery for their agents to use. We’ve since helped the Elders team not only with the rollout of their brand refresh, but in creating quarterly campaigns that highlight the same flexibility and playfulness the brand now carries.
