Steering away from traditional real estate branding and marketing.
+ Project Information
Based in Wollongong, Hodder Borg came to us to create a new brand that would allow them to push marketing in their area. The brand needed to be a bold, polished and trendy competitor to other agencies in the area. The biggest driving force was to push boundaries and steer away from traditional real estate branding and marketing.
To do this, our team created a brand that was minimal, sleek and could be perceived as sophisticated just as easily as it could be down-to-earth. By keeping the colour palette simple and typographic choices clean yet easily adaptable to different marketing options, the brand as a whole will be able to stay modern over time as other brands around them date and need to be updated. The full scope of this project included branding and identity, marketing collateral, social media as well as web design.
