The brand itself needed to stand in direct opposition to their competitors. Not just visually, but tonally too.
+ Project Information
Hristo came to us to help them craft a brand to disrupt the Buyers Advocacy market in South Australia. Although a small industry, the several businesses operating in the state have been around for a while and have firmly established their presence. We knew we were up for the challenge.
The brand itself needed to stand in direct opposition to their competitors. Not just visually, but tonally too. To do this, our team created a brand that was stripped back to its bare essentials. It’s bold, minimal, and to the point. Elements such as the H and O key brandmark sends a clear message: Choosing Hristo means choosing results. The full scope of this project included branding and identity, marketing collateral, website design and development – as well as a photoshoot by our friends at Clique Creative.
