The parameters for the brand were clear: make it subtle, make it refined, and make it minimal.
+ Project Information
Helmed by Jack McMaster and Ryan Wallace, JR Property came to Identity Marketing to help them create a visual and verbal identity that would position them as a high-end boutique agency, something that was sorely missing in the Berwick and surrounds market. The parameters for the brand were clear: make it subtle, make it refined, and make it minimal.
To do this, our team crafted a brand that highlighted architectural imagery, clean layouts, and a logo that toes the line between modern and timeless. All combined with a striking colour palette that places a refined sense of luxury at its core. The full scope of the project included branding and identity, marketing collateral, website design, and creation of a verbal identity.
