Kine for you. Kine for your skin. Kine for the environment.
+ Project Information
From the very beginning, Kine’s ambition was to create a wipes brand that felt considered, elevated, and responsible. One that families could trust on their skin and feel good about using. We were engaged in the earliest stages of product development, leading strategy, research, and extensive competitor analysis to define a clear point of difference, developing the name Kine as the foundation for a growing brand.
Next, we brought that brand to life through a minimalist identity with an eco-conscious edge, designed to appeal to quality-driven, less price-sensitive family purchasers. A refined colour palette was created to differentiate products as the range expands, supported by packaging and product design, icon development, and trademarking. Distinct messaging and elevated language (such as the shift from “wipes” to “cloths”) worked to position Kine as a product customers would be proud to carry, display, and return to, time and time again.
