A sophisticated visual transformation.
+ Project Information
With two locations based across the Victorian suburbs of Ferntree Gully and Wantirna, Knox Property Experts came to the team in need of a rebrand that would allow them to target an older and more sophisticated target market, as well as visually slimline and simplify their brand. To do this, our team anchored the brand around a signature colour that would become synonymous with Knox, meaning the other elements could be clean and minimal.
As part of this project, we worked on a whole range of branding pieces including stationery such as business cards and letterheads, signboards, brochures and DLs, social media templates, as well as office signage. As well as a signature colour, a big focal point of this new brand centres around the logo. The use of the semi-circle to create the K and X took influence from the shape breeze blocks, and created an easy to recognise and consistent shape that was implemented across the brand.
