When the number one agency in Melbourne’s Docklands hit 20 years of business, they decided it was time to expand.
+ Project Information
When a young man reaches his 20th birthday, he usually goes to the pub. When a married couple reach their 20th anniversary, they celebrate with china. When the number one agency in Melbourne’s Docklands, Lucas Real Estate, hit 20 years of business, they decided it was time to expand. With their eyes firmly locked on the prestigious Yarra’s Edge, they got in contact with Identity Marketing.
Although this campaign was to announce their expansion, the messaging also needed to have versatility and longevity. It had to highlight their track record, expertise, and appeal to those seeking the lifestyle that came with owning an inner-city property. And with that, ‘Expanding Horizons’ was born. The full launch campaign included a press release, mailbox deliverables, as well as social media ads and posts.
