Sleek, sophisticated, and above all else – simple.
+ Project Information
Operating out of Adelaide, Mastacon came to Identity Marketing as a newly established business with a clear goal: create a brand that positions them as a boutique specialist in the South Australian construction industry. This meant designing an identity which would enable them to act as a point difference amongst their competitors. It had to be sleek, sophisticated, and above all else – simple.
To carry off this challenge, our team crafted a brand that was understated and restrained. It features a small but carefully selected colour palette, a strong logo font that takes inspiration from the form of wall studs, and the use of a straightforward but versatile tagline: Masterfully Built. The full scope of the project included branding and identity, website design and development, and more.
