OC

Starting out with a team of three in 2014, Ouwens Casserly spent a decade growing into one of South Australia’s leading names in real estate. Now boasting 170 staff members and counting, co-founders Alex Ouwens and Nathan Casserly knew that for the next era of the business to thrive, it needed to evolve beyond their names. And so, OC was born. The scope of this project covers just about everything, from branding and identity, to property marketing, website design and development (in conjunction with Crumb) and more.

Working alongside Identity Marketing, OC sought to take everything recognisable about the existing brand and refine it into something sharper, more sophisticated, and with just a hint of playfulness. While this meant smaller creative decisions, such as reinterpreting their iconic orange and creating an expansive framework around their “Let’s Make It Happen” tagline, it also meant significant changes for the brand. The introduction of contrasting serif and sans-serif fonts, bold new design layouts, and the development of a new brand voice were all carefully considered to elevate the brand for the next decade. One that is stronger, bolder, and ready to open the door to the future.