Building trust through integrity and honesty.
+ Project Information
Located in Brisbane, Penrose Real Estate is helmed by husband and wife duo Grant and Christina Penrose. After spending years working under a large-scale franchise model, they decided it was time to move on to allow themselves to realign their values as a business. When they approached our team, they told us they wanted to create a brand that put emphasis on building trust through integrity and honesty. The full scope of this project included both a visual and verbal identity, marketing collateral, print materials, a launch campaign, and more.
To bring this new brand to life, our team focussed on the idea of Penrose being a trustworthy agency. This meant creating a lot of softness and friendliness throughout brand elements such as colours, fonts, and the archway brandmark. These elements also doubled to create an incredibly striking and eye-catching point of difference when compared to competitors in the area. The end result is stylish, sophisticated and the embodiment of Brisbane living.
