Appealing to Adelaide’s young first home buyers.
+ Project Information
Prospect Square is a modern building development helmed by Eminent Homes – a developer with over 30 years experience building some of the most recognisable homes in South Australia. Together with its sister development, Prospect Place, Identity Marketing was tasked with creating a full brand that would appeal to their target market of young first home buyers. To complete this project, our team was instrumental in the creation of branding and identity, stationery, print marketing, website design, and more.
With a young demographic in mind, our team quickly got to work creating an identity that would be able to cut through the conservative clutter a lot of development brands are known for. To do this, we created a custom typeface for the logo that takes the square theme and extends it through both the shape of the individual letters and logo as whole. We’ve further pushed this idea with disruptive colours, a speech bubble pattern, and bold typography. All this taking inspiration from the surrounding area.
