Move Beyond Ordinary.
+ Project Information
Unparalleled. Personal. Experience. These are three words Schinella wanted to hone in on for the next phase of their brand. When they came to us, the brief was clear: help reposition them as a boutique agency amongst franchises, help clientele understand the elevated experience they would receive, and help Schinella look damn good while doing it.
Because they were changing their brand name, our process for the project was to strip back what wasn’t working, and refine what was working to be bigger, bolder, and to-the-point. To do this, we refined the colour palette, chose a new punchy typeface, crafted dynamic new layouts, created a framework for their well-known property messaging, and reduced any element that didn’t work to serve the brand. We then carried this across a wide range of print pieces, property marketing materials, office signage, and much, much more.
