Positioning themselves as a more streamlined, straightforward, and down-to-earth alternative to their larger franchise competitors.
+ Project Information
Based in the relaxed coastal city of Newcastle, Wilton Lemke Stewart channels the ethos of their hometown into their business. They contacted the Identity Marketing team to help them create a new brand that could capture the essence of Newcastle, while being able to position themselves as a more streamlined, straightforward, and down-to-earth alternative to their larger franchise competitors.
To tackle this challenge, our team created a concept that toes the line between casual and refined. Through the use of minimal and elegant typography, colours and shapes – and combined with an organic and casual tone of voice – the end result is one that can be tweaked and moulded to suit a multitude of different target markets. The full scope of this project included brand creation, marketing collateral, verbal identity, launch campaign, and more.
