Branding goes beyond the visuals but also encapsulates how you communicate as a brand.
A brand voice is essentially your brand‘s personality and reflects who you are and what you stand for. Brand voice can often be overlooked but is important to keep your brand distinct from your competitors and help you stand out from the crowd. A distinct brand voice can assist you in taking your brand to the next level and ensures your brand is cohesive between visuals and voice. So why is brand voice important?
Consistency
If you use a different copywriter’s between copy in your marketing, without a guide to refer to then it’s likely that the copy is going to be in different voice styles. Having this lack of consistency in your voice will affect how your brand is perceived by consumers and confuse your brand’s identity. Any written content should be given the same care and consistency you give to the visual elements of your brand.
Standing out
To assist your visuals, it’s necessary to consider your brand’s distinct personality. This will assist in standing out within such a crowded marketplace. Your visuals should get the attention of consumers, but the voice to keep their attention. Consider how you present yourself to consumers and if this matches their perception of you. By breaking their perception, you could be losing consumers.
Memorable
A distinct brand voice ensures your content is more memorable and builds further brand recognition and connection. When consumers revisit your brand, they should easily recognise your voice along with your visuals. Before you get started creating your brand voice, consider developing your mission, vision and audience. This will assist you in finding the right voice with defining personality traits.