Video marketing is an extremely powerful form of marketing that you should consider adding to your marketing mix if you’re not utilising it already.
Whilst it can be more time-consuming to create in comparison to a static post, it pays dividends to your brand in numerous ways. If you feel like you don’t have time for video marketing, consider reducing the frequency of your static posts and spend the time on your video posts instead. After all, with marketing, it’s all about quality, not quantity.
Personality
Video marketing is a great tool to showcase the personality of your brand and a way of easily communicating more information to your audience. You won’t need to rely on your caption to give context about your post because the video does all the talking. As a direct result of showing the personality of your brand through video, you will subconsciously build a connection and relationship with your audience. Through video, consumers feel like they know more about you and have a deeper understanding of what you’re about which means they are more likely to to use your services in the future.
Point of difference
Social media is a saturated platform which means your content needs to stand out in the feed to grab the attention of your audience. If it doesn’t stand out, your audience will simply scroll past. Fortunately, video content stands out in the feed and sparks curiosity. Unlike a static post, the content has more to offer than what first meets the eye which makes consumers eager to watch and find out more. Videos are typically posted less frequently in comparison to static posts, which is another reason why they tend to stand out.
Content freedom
Video allows you to easily show different parts of your brand in creative ways, you have endless content freedom. There are various types of video content you can consider producing such as educational videos. tips and tricks, interviews, testimonials, market updates, announcements or even a video series on a specific topic. It’s important to remember that a video post doesn’t just have to be face to camera, an animation can be equally as powerful and captivating.
It’s normal to feel overwhelmed at first when it comes to creating videos. We recommended planning your content, brainstorming ideas with your team, having a video schedule and producing your content in advance. Outsourcing your video marketing to a team of graphic designers, will ensure you produce a high quality end product while simultaneously saving you a lot of time.
Identity Marketing is a borderless agency based in Adelaide.
Comprising socially aware, boundary-pushing, multifaceted marketing and design professionals who deliver end-to-end marketing solutions. If you’re looking to begin a branding journey, whether it be a brand creation, brand refresh or brand alignment – we’re your first call.