When it comes to Public Relations, credibility is everything.
This is why as a marketing tool, it’s an effective way of adding substance to your brand. PR can assist in building and maintaining your brand’s reputation. When launching your brand creation or refresh, good PR can set the foundations for your brand to come. Keeping that in mind, here are the three C’s of PR.
Coverage
PR is all creating buzz towards your brand, which is why it’s so integral to consider along with your launch campaign. This brings further attention to your brand whether to build anticipation or for the final release date. A launch is a great opportunity to take advantage of spaces on industry specific sites to ensure you stay in the spotlight and your new brand is well-established.
Credibility
PR on credible sites creates a credible brand. It can take time for consumers to look at a new brand and consider it as trustworthy, but positive media coverage on well respected sites can assist in this process. A brand’s credibility is crucial as it can influence an audience’s perception, thoughts and behaviours. By generating this interest in your brand, this can lead to brand loyalty and ensure your brand is established with your target audience.
Conversation
Whilst a marketing campaign focuses on a key message and the execution, PR is about listening and responding. It boosts conversation around your brand, creating further brand awareness. Furthermore, it acts as social proof – meaning if people are saying good things about your brand it will get into the public consciousness.