When it comes to social media, the only constant is change.
What worked to promote your business a few years ago on platforms such as Facebook, Instagram and TikTok is different today. While the nature of social media means trends come and go almost daily, it can still be hard to identify which ones to implement and which ones to ignore. We’ve put together a list of some of the most important trends in 2022 that you should be leveraging for your brand.
Short-form videos
It’s no surprise that short-form video is taking over all platforms thanks to the rise of TikTok in recent years. Shorter vertical videos are becoming the main preference, with the format being adopted on Facebook, Instagram and even Youtube (a platform known for its long horizontal videos). If you’re ready to give short-form storytelling a go, keep your videos short, and concise with all details in one minute. This way, you’re likely to get better engagement, even outside of TikTok. If you’re not on TikTok as it’s not the right platform for your business, consider how you can still learn from TikTok content on other platforms.
The Rise of the LinkedIn
LinkedIn is seeing a resurgence in user activity, which is likely due to the shift in work-from-home culture. Typically 40% of LinkedIn users access it on a daily basis, with over one billion interactions every month. LinkedIn is a great way to create visibility for your brand and showcase your business as a leader in your industry. Consider sharing and creating thoughtful content on your own personal page to enhance your network and brand. Even liking, commenting and engaging with other people’s posts will help to put your brand out there and in front of users’ eyes.
Authenticity Matters
There has been a shift in the type of content posted on social media, with users prioritising content that’s more authentic and genuine. As a brand, consider your brand voice and what the pillars are. Being authentic and true to your brand voice can assist in growing your engaged followers. Consider how you can leverage social proof in your market strategy and solidify your social presence.