Have you Googled your business? It’s important to know what appears when users search for your brand.
With any marketing efforts, when potential customers see physical marketing or even online ads instead of clicking on the link, it’s more likely they are going to Google your business later. Building brand awareness is great, but when customers search for your business when they are ready to use your service – you should know exactly what experience they are going to have.
Google Business Profile
Does your Google business profile pop up when users search your brand name? Before even visiting your website, this profile is important. It showcases your service offering, reviews and all relevant contact information. Just seeing aspects like your star rating can add legitimacy to your services and be what makes a customer click your website to see more. Also, Google gives local business listings priority on search results pages, even above well-optimized pages from established brands. This can drastically improve your SEO.
What are users searching?
It’s important to find out exactly what queries users are searching on Google before they click on your website. By finding this out, you can adjust your website accordingly and even discover what service offering most visitors are looking for. You can work towards ranking higher in these Google search results and monitor your results over time.Google Ads
When people have a question that needs answering their first stop is usually Google. This is why Google Ads are important. They can place your business high as the solution to their problem. If you can help users find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor. Be sure to consider every stage of your customer’s journey and how Google can work as a touchpoint along the way.