When starting your business, deciding on a brand name can be a massive undertaking, with the process more involved than businesses often think.
More than simply finding a fun or relatable name, a brand name is the starting point for a lot of your communication to clients – so it’s important to keep this in mind. If your business is just starting up and looking for a name, take into account these key considerations.
How do you want your business to be seen?
Your name represents your brand, so it’s important to work out how you want your business to be perceived. Some important questions to ask include:
– Is your brand approachable or exclusive?
– Is your tone of voice to clients casual or corporate?
– What does your ideal work culture look like?
Combining these with figuring out what you want to be known for and where you see your brand in 10 years can help you cross potential names off your list.
Who’s your target market?
By knowing your target market, you can evaluate how potential names may influence your audience. A brand name can leave an impression. Defining qualities such as their interests to their average income are important in knowing what might be turning them away from competitors and how you can capitalise on this.
What type of brand name are you after?
There are many types of names out there from alliteration based names such as ‘PayPal’ or ‘Dunkin Donuts’ to acronyms such as ‘BMW’ or ‘UPS’. Take the time to set aside brand names you like and consider what it is you like about them. Is it because they’re punchy and simple? Is it because there’s further meaning behind the name? This can help you figure out what you’re looking for and narrow your options.
Just remember, a brand name is the first step and from there your visuals, messaging, brand voice and strategy can ensure your brand is reflecting what you want it to be.