Since they first came onto the scene in the late 1990’s, blogs have become a mainstay of the internet.
Although they’ve gone through a variety of changes over the years, the humble communication method has kept kicking on. For those in the realm of business, they’ve become an essential part of a marketer’s toolkit. But in a world where online content hurdles closer and closer to a purely audiovisual experience, do blogs still work in 2022? We did some research and here’s what we found.
Blogging is great for SEO
Whether you’re a fan of blogging or not, it’s still hard to find a more effective way of improving your website’s SEO than with a blog. The process for a business is simple: work out common questions your target audience has, and answer them as effectively as possible. This not only helps boost your website in Google’s search result rankings, but can help position your business as an expert in the industry, the kind of business people will trust.
Blogging allows people to click further into your website
Have you ever gone onto Youtube to watch one video, noticed a recommended video next in the right hand column, and then lost three to four hours down a video blackhole? A good blog can work much the same with the help of backlinks. Scattered throughout a blog, these are other recommended posts that might benefit the reader – such as our blog that will help you define your brand’s tone of voice. These help get potential customers into your website and clicking around.
Blogging is a long-term plan
Like building any audience online, blogging takes time to gain a following. But it can’t be understated how powerful that following can be. If you take the time to write content that’s relevant, intentional, and genuinely connects with your audience, you’ll not only find that people come back time and time again, but they’ll also begin to engage with your other offerings. It doesn’t matter whether you’re trying to sell a good or service, blogs are a perfect entry point to find and educate people within your target demographic.